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Meet the Team

The Team - St Agnes AFWM Office

A team of the highest quality and integrity

We are proud to attract top-quality professionals to Atkins Ferrie Wealth Management. Please browse our staff backgrounds to be confident of the overall quality of service we can offer.

Click on the person you want to read more about and quickly scroll to the relevant information:

John C. Waldie

BSc (Hons) DipPFS MIoD

Co-Founder, Managing Director & Financial Adviser 01872 306422

John obtained a First Class Aeronautical Engineering degree from Manchester and enjoyed a 10 year career with Rolls Royce PLC as a Turbine Technologist. Following this he made the move into Financial Planning and worked for various large firms before founding AFWM Ltd in 2011 with Tom Tripp. John has four Advanced Planning qualifications including Pensions and Investment Portfolio Management, meaning he is able to advise on a superior range of issues and offer a first class service to his clients.

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Tom Tripp


Co-Founder & Strategic Development Director 01326 572600

A qualified Chartered Accountant and Chartered Certified Accountant, Tom has worked in the finance industry since 1987 and is a shareholder and director in the Chartered Accountancy practice, Atkins Ferrie. He is also a member of the Institute of Directors (London). Tom is responsible for the Marketing and Business Development of AFWM Ltd and has bolstered strong relationships with some of our charity partnerships including Venus and the National Trust.

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Ronnie Williams

BA (Hons) DipPFS CertPFS (DM) Certs CII (MP & ER)

Quality Assurance Director and Financial Adviser 01326 564950

Ronnie joined AFWM Ltd in August 2011 as a research and support assistant. In this role he worked closely with John Waldie whilst also studying to gain his Diploma in Regulated Financial Planning. He has worked in his current role of Financial Adviser since February 2013. Ronnie graduated from the University of Exeter in 2003 where he achieved his degree in Economics and Geography. Following his education, he spent 8 years with GE Money where he gained his mortgage qualifications and worked as a Certified Mortgage Adviser.

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Rob Baylis

BA (Hons) FCA DipPFS

Financial Adviser and Pension Transfer Specialist 01736 805900

Rob has a BA Honours Degree in Accountancy from Birmingham Polytechnic and was awarded the tax prize whilst studying there. He qualified as a Chartered Accountant with Price Waterhouse in 1993 and worked for Magneti Marelli, as a Financial Controller and worked as part of the Senior Management team. He spent 15 years in the Renewable Energy Industry including time with Nuon and Vattenfall. During this time he was Head of Finance for the UK, Senior Acquisition Manager UK and Head of Onshore Development England & Wales. Rob joined AFWM Ltd in March 2015 after completing his Diploma in Regulated Financial Planning.

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James Sculthorp-Wright

BSc (Hons) DipPFS Cert CII (DM)

Financial Adviser 01872 306422

James studied at Aston Business School where he obtained a First Class degree in Business and Management, joining AFWM Ltd in 2013. Alongside his Financial Adviser role, James’ specialism is long-term care planning; advising clients and their families on how to best plan for the increasing cost of care fees. James has recently been named as one of the top 30 business people in Cornwall under the age of 30, by Cornwall Chamber of Commerce. In his spare time, James volunteers for the South Western Ambulance Service as a first responder.

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James Currie

BSc (Hons) DipPFS

Financial Adviser 01326 564950

James has a First Class degree in Accounting and Finance from Swansea University. He joined AFWM Ltd in 2014 as a Research Assistant, providing technical support to the advisers. Alongside this role he studied for his Diploma in Regulated Financial Planning and is now a full time Financial Adviser for the company.

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Chris Towell


Mortgage Adviser 01872 306422

Chris joined AFWM Ltd in April 2017 following an 18 year career with GE Money where he worked in several different roles including Underwriting, Mortgage Adviser, Team Leader and Customer Experience and Outcome Manager. His current role is to drive the mortgage side of the business forward, incorporating a strong ethics based belief into the mortgage field. He deals with both residential and buy-to-let or holiday home mortgages, equity release and reviews the protection needs of his clients.

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Christine Bolitho

Chief Executive Officer, Cornwall 01872 306422

Christine has recently been appointed as CEO for Cornwall. Alongside her new role, she will continue to work closely with John Waldie, whilst also remaining as the Principal for all administrative issues. After successfully completing the London Chamber of Commerce Industry Secretarial Intensive Course at Cornwall College, Christine spent 12 years in Architectural Administration with a further 17 years in Financial Administration covering both the Mortgage and Investment fields, which gave her the essential skills and knowledge prior to joining AFWM Ltd in February 2011.

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Alison Curtis

Executive Administrator 01326 564950

Alison is solely responsible for the day-to-day reconciliation and collation of our entire Commissions and Finance departments. Following her education, Alison worked for NatWest Bank for 22 years. Alison has several computer/secretarial qualifications and, on joining an Independent Advisers Firm in Truro in 2000, she also gained the Financial Planning Certificate. Alison was promoted to Commission and Account Manager, which she enjoyed for 7 years before bringing her skills and expertise to AFWM Ltd in October 2011.

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Sally Endean

Quality Assurance Co-Ordinator & Executive Administrator 01326 564950

Sally assists Ronnie Williams on overseeing and managing the regulatory compliance needs of the business and general administration. Prior to joining AFWM Ltd in 2015, Sally enjoyed a varied career of 35 years with NatWest Bank, including joint Branch Manager of St Ives with Jo Allen for 14 years.

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Jo Allen

Mortgage Administrator & Auto-Enrolment Co-Ordinator 01872 306422

Jo joined AFWM Ltd in 2015 following a 28 year career with NatWest Bank, the last 14 years of which she was joint Branch Manager with Sally Endean in St Ives. Jo works closely with Chris Towell and assists with the administration of all mortgage and equity release applications. Jo is also involved with the setting up and administration of Auto-Enrolment pensions.

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Rob Coote

BEng (Hons)

Research Assistant 01872 306422

Rob joined AFWM Ltd in 2017. His primary role is to support the advisers and to research the whole market to determine the Company’s preferred products/funds. He studied Mechanical Engineering and Management at the University of Exeter alongside playing rugby for the Exeter Chiefs, the Cornish Pirates and England Students. Rob is studying towards his Diploma in Regulated Financial Planning with the aim of becoming a qualified Financial Adviser.

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Danielle Smith

BA (Hons) Cert CII (MP)

Marketing and Charity Co-Ordinator 01872 306422

Danielle joined AFWM Ltd in June 2017 following a 9 year career with HSBC. The move followed a series of roles within the bank, including Retail Branch Manager and Senior Customer Services Officer. She studied at UWE, Bristol where she obtained a degree in Law and Marketing. Though Danielle is a qualified Mortgage Adviser, for now she is responsible for co-ordinating the large number of charity events AFWM Ltd sponsors each year, as well as updating our marketing, website and branding.

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Katy Cox

BA (Hons)

Research Assistant 01326 564950

Katy joined AFWM Ltd in March 2018 as a Research Assistant providing technical support to the advisers. She studied History at the University of Birmingham and is now studying towards her Diploma in Regulated Financial Planning with the aim of becoming a qualified Financial Adviser.

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